Are you still thinking a NGO Website is not required??

Shocking but true! there are still many NGOs who think that a NGO Website is not compulsory. In the beginning, when GenieWebs.com was educating NGOs to get a website, quite a number of NGOs were reluctant to develop a website for their NGO. That was way back in 2001. But even today, in 2016 also, we sometimes meet NGOs who only want to go for a website for their NGO because the funding partner (either Government or Others) makes website as requirement for their project proposal.

The best thing you can do for NGO is to get a good Website for it!

For such NGOs, we would like to make an appeal that please understand that having a Good NGO Website, will open up Global Opportunities for your NGO.

NGOs in India do get good response on their NGO Websites!

To get an idea about how a Good Website for your NGO can help you, pls check the videos of some of our NGO Clients, who are getting a great response on their NGO Website:

See this Videos: https://www.youtube.com/user/geniewebs

Many NGOs neglect to update their Websites regularly

After getting their Websites done, many NGOs neglect to keep the website updated. This could for many reasons:

  • probably because of the cost involved in getting the website updated, whether inhouse by appointing a technical proficient staff and paying regular salary OR by giving to an outside web design company to update the website, which again involves cost.
  • one of the main reason NGOs do not update the website is that do not have a CONTENT person to regularly write the NGO news & updates

Active Website = Active NGO !

But NGOs need to realise that more and more people are now taking the information given on their websites seriously. Donors and Funding Agencies  are checking the NGO Websites to see the whether the NGO is ACTIVE and regularly updating the website or not. If the content, photos, videos, address, phone numbers, project information is many years old, it gives an impression that your NGO is not active from so many years!

CMS Website – A Great Solution

One of the best solutions to solve all these problems is to get a CMS website for your NGO. CMS stands for Content Management System which means that in this type of website you can easily MANAGE all your NGO Website Content like -text, photos, videos, pages etc., very easily.

Not all CMS are the same

One of the most popular CMS used is WordPress. Which is quite an easy way to regularly manage your NGO. But for complete newbies or those with limited technical knowledge, using even WordPress seems quite a challenge, as you need to learn to the different options in the dashboard. But there are some very easy ‘click and edit’ CMS options which may not have the huge number of themes and plugins as WordPress but quite advanced features which are quite easy to use.

I will write about this CMS options in my next post. Till then have a great day.

Thanks!

 

How to Professionalise your NGO and attract more Funding and Donations!

Welcome!

Today the Voluntary / NGO sector is seeing drastic changes.

Many Funding Agencies now see India as a developed country as compared to some African and South-East Asian countries. So their funding priorities are also changing to these countries. Foriegn Funding Agencies who have been traditionally focusing on various social issues in India are now gradually scaling down the level of funding or have completely ceased funding.

The level of Government Grants available to NGO sector is also gradually coming down. More and more Government are either working on implementing the projects by their own departments or are engaging in Public Private Partnerships with various corporates and other agencies. So the NGOs who have been solely depending on Government Grants, are finding it impossible to function even at a basic level without these grants.

The Corporate sector in India is also becoming more and more conscious of their social responsibilities and have started exclusive Corporate Social Responsibility wings. Having huge funds at their disposal and employing full time development professionals, CSRs are taking up projects directly  and are competing with the NGO sector.

Even Individual Donors have become more conscious about the professionalism and competency of the NGOs to which they are donating and how these NGOs are using their donations. Before getting involved with any NGO, Individual Donors want to be sure about the credibilty of that NGO   and are looking for professionalism in the NGO, their projects, activities, etc.

Under this greately changed scenario, while some NGOs are not able to understand how to cope up with all these changes and not able to think of strategy on how they can get funding/donations and survive, some NGOs are thriving.

So how are some NGOs thriving while some are struggling to survive?

In this blog we try to understand how some NGOs are able to thrive in a competitive environment and how any NGO can also empower itself to succeed.